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New redemption for Finnair FF points

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Finnair, the largest carrier in Finland, has come up with a rather novel approach to increase membership in its frequent flyer programs.

Finnair flyers can now redeem mileage points for breast implants and other cosmetic surgeries at Helsinki's respected Nordstrom Hospital. Now, not every frequent flyer on Finnair will be able to use their miles for plastic surgery. The breast augmentation procedure, for example, will take just over 3 million miles out of your account.

In an effort to be fair, procedures that enhance the male body will also be available.

Face-lifts and hair replacement surgery are also available for mileage awards.

Actually, Finnair accomplishes two things with this new innovation: It produces some uplifting press coverage, and it appeals to the nation's sense of pride. After all, the Finns do medicine and cosmetic surgery particularly well. Why not highlight that fact?

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